PRIVACY POLICY

 

Privacy Policy

Last Updated: January 23, 2026

In this notice, “we”, “us”, and “Erth Stone” refer to Erth Stone, and “Site” refers to erthstone.com.
We are committed to protecting and respecting your personal data and privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our Site, store, or any related services (the “Services”).

By visiting or using our Services, you acknowledge that you have read and understood this Privacy Policy.

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and material changes may be communicated via email.

 

1. WHO WE ARE AND HOW TO CONTACT US

For the purposes of the Data Protection Act 1998, the UK GDPR, and other applicable laws, Erth Stone is the data controller of your personal information.

If you have questions about this Privacy Policy or wish to exercise your rights, you may contact us at:

Email: info@erthstone.com

2. PERSONAL INFORMATION WE COLLECT

“Personal information” means information that identifies or can reasonably be linked to you. We may collect the following categories of personal information depending on how you interact with our Services:

Information You Provide Directly Name Billing and shipping address Date of birth Email address Phone number Account login details (username, password, security questions) Payment information (credit/debit card details, payment confirmations) Communications with us (email, phone, forms, social media) Age‑verification information (confirming you are 18+)

Information Collected Automatically Device information (browser, device type, IP address, identifiers) Usage information (pages viewed, links clicked, navigation patterns) Items viewed, added to cart, purchased or added to your wish list Cookies, web beacons, and similar technologies Crash logs, performance data, and analytics

Information from Third Parties Service providers (payment processors, analytics, shipping partners) Marketing partners Erth Stone (as our hosting and website)

You can read our Cookie Policy for more details on tracking technologies.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes:

To Provide and Improve the Services Process and fulfil orders Manage your account Process payments and refunds Arrange shipping, returns, and exchanges Remember your preferences Provide personalised product recommendations Enable reviews and interactive features Improve and optimise our Site and Services

Marketing and Advertising Send promotional emails, SMS, or postal mail (unless you opt out) Deliver personalised advertising based on your browsing behaviour Work with marketing partners to show relevant ads Measure the effectiveness of marketing campaigns

Security and Fraud Prevention Authenticate your account Detect, investigate, and prevent fraudulent or malicious activity Maintain the safety and integrity of our Services

Customer Support Respond to your enquiries Provide service updates Maintain our relationship with you

Legal and Compliance Comply with legal obligations Respond to law enforcement or regulatory requests Enforce our Terms of Service Participate in legal proceedings if required

We may also process your information to pursue our legitimate interests, provided your rights do not override those interests.

4. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information in the following circumstances:

Service Providers Including but not limited to: Erth Stone (hosting, analytics and website) Payment processors IT and email providers Couriers and warehousing partners Customer service providers Marketing and advertising partners Analytics and search engine providers

These partners process your data on our behalf and according to our instructions.

Business and Marketing Partners With your consent, we may share information with selected partners for targeted advertising or customer profiling.

Legal and Safety We may disclose information: To comply with legal obligations To respond to subpoenas or lawful requests To protect our rights, users, or the public

Business Transactions If we sell or acquire a business or assets, your data may be transferred as part of that transaction.

At Your Direction For example, when you use social media integrations or request third‑party shipping services.

5. RELATIONSHIP WITH ERTH STONE

Our Services are hosted by Erth Stone, which collects and processes personal information to provide and improve our website. Erth Stone may use data from your interactions with our store and other merchants to support enhanced features.

6. INTERNATIONAL TRANSFERS

Your personal information may be transferred to and processed in countries outside the UK or EEA. When doing so, we rely on recognised legal mechanisms such as:

Standard Contractual Clauses Adequacy decisions Other lawful safeguards

7. DATA RETENTION

We retain your personal information only as long as necessary to:

Provide the Services Maintain your account Comply with legal obligations Resolve disputes Enforce our policies

8. YOUR RIGHTS

Depending on where you live, you may have the following rights:

Right to Access / Know Right to Delete Right to Correct Right to Data Portability Right to Restrict Processing Right to Object to Processing (including marketing and profiling) Right to Withdraw Consent Right to Non‑Discrimination Right to Lodge a Complaint with your local data protection authority

To exercise your rights, contact us at info@erthstone.com. We may need to verify your identity before processing your request.

You may also designate an authorised agent to act on your behalf.

9. THIRD‑PARTY LINKS

Our Site may contain links to third‑party websites. These sites have their own privacy policies, and we are not responsible for their content or practices. Please review their policies before submitting personal data.

10. COMPLAINTS

If you have concerns about how we process your personal information, contact us at info@erthstone.com. If we cannot resolve your issue, you may contact the Information Commissioner’s Office (ICO) or your local data protection authority.